Racial Equity Challenge Outreach Kit

The Basic Information

https://foodsolutionsne.org/wp-content/uploads/2022/02/2022_REC_Insta-2.png

  • Title

    • The FSNE 21-Day Racial Equity Habit-Building Challenge (REC)
  • Website:
  • When:
    • April 7 – 27, 2025
  • What:
    • A self-guided learning journey for individuals and groups for examining the history and impacts of racism and inequities and how they are connected to our food system.
    • The REC is updated every year with new daily prompts, resources, and inspirational examples of dismantling racism and inequities in ourselves, our communities, and our culture.
  • Who:
    • Several thousand people register for the challenge each year and a participatory planning team coordinated by FSNE updates the materials annually, making improvements or adjustments based on each year’s program evaluations and feedback.

Elements of the FSNE Racial Equity Challenge

  • A participatory Planning Team that helps update the REC and promotes its use among their own food systems networks
  • Annually-updated daily email prompts (readings, video, audio) that take about 15-20 minutes each (with optional “deeper dive” materials for further learning or action)
  • Launch webinar (recorded so that late joiners can view it as well) orienting participants to the Challenge
  • Printable/PDF Discussion Guide to support groups at schools, colleges, businesses, churches, or other organizations that may want to do the Challenge together
  • Online discussion forums for those who may want to talk about the daily prompts and other learning along the way
  • Weekly hosted online discussions every Friday during the three weeks of the Challenge
  • Discussion Leader Training to support people who are doing the challenge with others in their organization to host effective discussions with one another.
  • Guest Racial Equity Challenge Bloggers sharing their stories and inspiration

Sample Communications You Can Use/Adapt

When you create social media posts about the challenge, please use hashtags #FSNEEquityChallenge. We will be encouraging and moderating discussions on Facebook, Twitter, LinkedIn, and Instagram based on the #FSNEEquityChallenge hashtag.

  • Sample long-form media posts:
    • Sign up for the FSNE annual 21-Day Racial Equity Habit-Building Challenge starting on April 7, 2025! The REC is a great way to learn about the history and impacts of racism on our current food system while inspiring participants with resources and tools to build racial equity in their work and lives. People from all over the country participate in the Challenge, coordinated by the Food Solutions New England network in order to raise awareness, shift attitudes and change outcomes. Visit the FSNE REC website for more information or to sign up.
  • Sample Facebook, LinkedIn or Instagram post:
    • Sign up for this year’s @FoodSolutionsNewEngland 21-Day Racial Equity Habit-Building Challenge running from April 7-27, 2024! Help dismantle racism in our #foodsystem, raise awareness, shift attitudes & change outcomes. #FSNEEquityChallenge http://fsne.info/FSNEEquityChallenge
  • Sample Twitter post:
    • Sign up for this year’s @FoodSolutionsNE 21-Day Racial Equity Habit-Building Challenge! Help dismantle racism in our #foodsystem #FSNEEquityChallenge http://fsne.info/FSNEEquityChallenge

Graphics You Can Use

(Right click or hold down to download)

https://foodsolutionsne.org/wp-content/uploads/2022/02/2022_REC_Insta-2.png   Blue and green badge that reads "We Accept the Challenge! The 21-Day Racial Equity Habit-Building Challenge"