Originally published in the June 3, 2019 issue of VermontBiz.
Vermont Business Magazine Vermont still ranks at the top of the Strolling of the Heifers Locavore Index, meaning that it has the strongest producers and consumers of local food of any of the 50 states. But the rest of the Index has been considerably shaken up by new data derived from the recent Census of Agriculture conducted by the U. S. Department of Agriculture.
The Index has been published annually since 2012 by Strolling of the Heifers, a non-profit food advocacy organization based in Brattleboro, Vermont.
“When we first launched the Index, there was very little data available indicating how much local food was consumed in each state,” said Orly Munzing, founder of Strolling of the Heifers. “We were looking at the numbers of farmers markets and CSAs (consumer-supported agriculture entities) on a per capita basis. It was an indirect measure, a proxy for the real metric, which would be the dollar value of local food produced and sold in each state.”
That information is now finally available. Last month, the USDA published the results of the 2017 Census of Agriculture, which gathers information on the output and business practices of all of the nation’s farms. The Census of Agriculture is conducted every five years.
The 2017 Census included two questions about local food:
- The value of food sold by farmers directly to consumers (at farmers markets, farmstands, CSAs and direct online sales). This was first included in the 2012 Census.
- The value of agricultural products sold by farmers directly to local retailers, institutions, and food hubs. This was included in the Ag Census for the first time in 2017.
“Having this information allowed us to revamp the Index completely,” said Martin Langeveld, compiler of the Index. “These two metrics, combined, paint a picture of how much food is produced and sold locally in each state, through all channels. We looked at that on a per-capita basis, and ranked the states accordingly. So the methodology is much simpler, but also much more accurate.”
As a result of the incorporation of the new USDA data, there have been some major shifts in the ranks. For example, California, which ranked 27th in 2018, is now No. 2. Hawaii, which was 8th, is now third. And Washington jumped from No. 11 to No. 4. Other states with strong upward moves included New Mexico, Wyoming, Arizona, Pennsylvania and Delaware.
Several New England states slid to lower spots: New Hampshire moved from 5 to 16; Massachusetts from 6 to 22; Rhode Island from 10 to 33; and Connecticut from 17 to 27. Another major decline was registered by Montana, which was third in 2018 but is now 28th.
In Vermont, at the top of the list, the total local food sales per capita came to $166.22, compared to California’s $129.88 and Hawaii’s $107.29. “This is a combination of retail and wholesale sales,” Langeveld said, “so actual consumer spending on local food is more. But, when compared with per capita food consumption, including food away from home, of about $5,000 per capita, it could still grow quite a bit more.”
“That’s why we’ve been publishing the Locavore Index,” said Munzing. “The purpose of the Index is to stimulate conversations and efforts in every state aimed at increasing the amount of local food sold and consumed. That’s great for the farmers and great for consumers.”
Anson Tebbets, Vermont’s Secretary of Agriculture, Food and Markets, commented: “This index shows how the Vermont public increasingly supports local food. This consistent backing, and the evidence of solid data, tells an important story. It’s clear Vermonters like what they are buying and are supporting local agriculture. Thanks to the public, farmers, and food companies, our rural communities are stronger. Let’s build on the good news here.”
Looking at the U.S. as a whole, locavorism has clearly been growing rapidly. The value of food sold directly to consumers via farm stands, farmers markets, CSAs and online, was measured in both the 2012 and 2017 Censuses. It more than doubled during that period, from $1.31 billion to $2.81 billion — a strong indication that consumer demand for food fresh from farms is growing by leaps and bounds. The new Census metric of food sold to local retailers, institutions and food hubs was not measured in 2012 but came in at $9.04 billion in 2017.
Because the Census of Agriculture doesn’t cover Puerto Rico and the District of Columbia, those areas were dropped from the Index this year.
And going forward, Strolling of the Heifers plans to update the Index only every five years, following the release of Census of Agriculture data. The next Census takes place in 2022; results, and the next Index, will be published in 2024.
Strolling of the Heifers offers 10 reasons for people to increase their use of local foods, stressing that local foods are more sustainable, healthier, better for the environment and economically positive than foods sourced from large-scale, globalized food systems.
Strolling of the Heifers’ 10 reasons to consume more local foods:
- Supports local farms: Buying local food keeps local farms healthy and creates local jobs at farms and in local food processing and distribution systems.
- Boosts local economy: Food dollars spent at local farms and food producers stay in the local economy, creating more jobs at other local businesses.
- Less travel: Local food travels much less distance to market than typical fresh or processed grocery store foods, therefore using less fuel and generating less greenhouse gases.
- Less waste: Because of the shorter distribution chains for local foods, less food is wasted in distribution, warehousing and merchandising.
- More freshness: Local food is fresher, healthier and tastes better, because it spends less time in transit from farm to plate, and therefore loses fewer nutrients and incurs less spoilage.
- New and better flavors in each season: When you commit to buy more local food, you’ll discover interesting new foods, tasty new ways to prepare food, and a new appreciation of the pleasure of each season’s foods.
- Good for the gene pool and the soil: Local food encourages diversification of local agriculture which preserves genetic diversity and reduces the reliance on monoculture — single crops grown over a wide area to the detriment of soils.
- Attracts tourists: Local foods promote agritourism — farmers markets and opportunities to visit farms and local food producers help draw tourists to a region.
- Preserves open space: Buying local food helps local farms survive and thrive, keeping land from being redeveloped into suburban sprawl.
- Builds more connected communities: Local foods create more vibrant communities by connecting people with the farmers and food producers who bring them healthy local foods. As customers of CSAs and farmers markets have discovered, they are great places to meet and connect with friends as well as farmers!
About Strolling of the Heifers:
Strolling of the Heifers is a farm and food advocacy and economic development organization based in Brattleboro, Vermont. It has built a record, since 2002, of spotlighting the benefits of strong local food systems and encouraging innovation and entrepreneurship in farm and food businesses. While Strolling of the Heifers is best-known for a whimsical weekend of events built around an agriculturally-themed parade, featuring well-groomed heifer calves led by future farmers that takes place this year June 7-9, the organization has focused its year-round programs on economic development work in the farm and food sectors, with the specific goal of creating jobs by working to foster small business entrepreneurship. It does this through Windham Grows, a business accelerator that aims to build the food and agriculture sector by connecting startup and early-stage businesses with critical services, resources and financing; the Slow Living Summit, an annual farm/food entrepreneurship conference; and the Farm-to-Table Culinary Apprenticeship Program, which trains under-employed individuals for careers in the culinary field.
On the web: www.StrollingoftheHeifers.com, www.SlowLivingSummit.org, www.WindhamGrows.org.
For further information about the Index, please contact Martin Langeveld, Strolling of the Heifers —newsafternewspapers@gmail.com or 802-380-0226.
For information on the prior year Indexes, visit these pages:
- 2018 Locavore Index
- 2017 Locavore Index
- 2016 Locavore Index
- 2015 Locavore Index
- 2014 Locavore Index
- 2013 Locavore Index
- 2012 Locavore Index
Here is the 2019 Strolling of the Heifers Locavore Index ranking of the states (with the 2018 rank in parentheses):
- Vermont (1)
- California (27)
- Hawaii (8)
- Washington (11)
- Maine (2)
- Oregon (4)
- Idaho (12)
- New Mexico (24)
- Wyoming (21)
- Arizona (48)
- Pennsylvania (23)
- Michigan (16)
- Delaware (25)
- Wisconsin (9)
- Utah (45)
- New Hampshire (5)
- North Dakota (19)
- New York (28)
- Georgia (40)
- Virginia (32)
- North Carolina (34)
- Massachusetts (6)
- New Jersey (42)
- Colorado (30)
- Maryland (29)
- Minnesota (13)
- Connecticut (17)
- Montana (3)
- Indiana (36)
- Ohio (33)
- Florida (47)
- South Carolina (26)
- Rhode Island (10)
- Illinois (43)
- Missouri (38)
- Iowa (15)
- South Dakota (18)
- Alaska (22)
- Arkansas (35)
- Kentucky (31)
- Tennessee (41)
- Texas (52)
- Nebraska (20)
- Louisiana (50)
- Mississippi (37)
- West Virginia (14)
- Nevada (51)
- Kansas (39)
- Oklahoma (46)
- Alabama (44)
